Hello, Marie.

We’re excited to work with you and help Marylane Studios shine online. With a few strategic updates—like streamlining the homepage, improving navigation, and making key visuals and CTAs more impactful—we’ll create a smoother, more engaging experience for your visitors. The goal is simple: boost bookings, attract more traffic, and set you up for long-term success.

Yours truly, your partners at

Adriana Biarnes

Point of Contact

Laura

laura@gmail.com

Jake Casino

Jake has been designing and marketing digital products for 9+ years. He's learned a lot working closely with high-caliber talent from companies like Apple, Google, Facebook, and Instagram. He now leads the Libre Design Studio, helping businesses scale through brand development, websites, digital design, and marketing.

Adriana Biarnes

Adriana’s background in front-end development sharpened her problem-solving skills before she transitioned into UX/UI and web design. Now, she combines creativity and technical expertise to craft functional, engaging websites that deliver results.

Overview

A complete brand identity and website designed for impact.

Libra Design Co. will develop a strategic brand identity, packaging design, social media templates, and a conversion-driven website to ensure Vaau has a cohesive and impactful presence from day one.

Objective

Develop a complete brand identity and website that aligns with Vaau’s vision. This includes a visual language, an intuitive online presence, and all foundational assets needed for launch and future growth.

Scope Overview

• Brand Identity: Logo, color palette, typography, and brand guidelines

• Website Design & Development: A streamlined, conversion-focused Shopify site

• Essential Brand Assets: Packaging, social media templates, and digital collateral

Expected Impact

✔ A strong and professional brand presence from day one

✔ Consistency across all touchpoints, ensuring a seamless customer experience

✔ A conversion-optimized website that supports marketing and sales goals

Why Libre Design, Co.?

We don’t do generic. Every brand we build is custom, intentional, and designed for impact. Our approach blends design, strategy, and functionality—going beyond templates to create a brand that looks great and actually works.

View our work

Brand Identity

Defining the foundation of your brand.

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Brand Name & Positioning

Vaau is envisioned as a natural, disruptive, and modern skincare brand. The aesthetic pulls from 1970s influences while maintaining a fresh and effortless feel. The brand name options, including Vaau, were chosen to allow for future expansion into hair and body care.

Value Proposition

A natural, vegan, and organic skincare brand designed for people who value quality without compromising sustainability. Vaau focuses on effective, conscious, and accessible beauty for real people.

Mission & Vision

Mission: To create bio and vegan skincare that is effective, inclusive, and accessible for everyday people.

Vision: To become a leading bio skincare brand in Spain with global expansion, proving that self-care can be easy, sustainable, and effortless.

Core Brand Values

• Sustainability – Eco-friendly practices & clean ingredients

• Authenticity – No unrealistic beauty standards, just effective skincare

• Inclusion – Genderless, ageless beauty for everyone

• Effortless Self-Care – Skincare that fits into real lives

Visual Identity & Strategy

Creating a bold, nostalgic, and modern aesthetic.

Aesthetic Direction

Vaau’s aesthetic avoids traditional ‘feminine’ cues and instead embraces a mix of bold, nostalgic, and modern elements. The visual identity will take inspiration from:

✔ 1970s hippie colors (bold, earthy tones)

✔ 1950s Italian aesthetics (classic yet contemporary)

✔ Early 2000s Spain (effortless, everyday cool)

Brand Identity Deliverables

✔ Logo & Wordmark – A distinctive, minimalist logo that aligns with the brand’s bold yet approachable feel

✔ Typography & Color Palette – A strong visual identity that breaks from traditional beauty branding

✔ Brand Guidelines – A document ensuring consistency across all platforms

Packaging & Additional Assets

✔ Product Packaging – Sustainable and recyclable materials, customized to align with Vaau’s brand identity

✔ Social Media Templates – Cohesive visuals to maintain an engaging Instagram & TikTok presence

Website Development

A seamless online experience designed for conversions.

✔ Custom Shopify Theme Design – A unique, on-brand storefront

✔ Mobile-Optimized UX/UI – A frictionless experience on all devices

✔ Product Pages & Collections – Easy navigation and clear product details

✔ Integrated Payment & Checkout – Standard payment methods, including PayPal & credit/debit

✔ Automated Emails – Abandoned cart recovery, order confirmations, and marketing sequences

Social Media & Marketplace Integrations

✔ Instagram & TikTok Shopping – Seamless product tagging

✔ SEO Optimization – Keyword strategy for visibility on Google

Marketing

Building awareness and driving engagement.

✔ Content Strategy – Tutorials, testimonials, and behind-the-scenes content

✔ Micro-Influencer Collaborations – Authentic brand ambassadors

✔ Paid Advertising – Meta Ads (Instagram & Facebook) to drive visibility

Email & Content Marketing

✔ Automated Email Sequences – Customer onboarding, promotions, and abandoned cart recovery

✔ Blog Strategy – SEO-driven content on bio & vegan skincare

Launch Strategy

A plan to go live and scale effectively.

Launch Timeline

📌 Target Launch Date: June 1st

✔ Pre-Launch Strategy: Email waitlist or pre-sale campaign

✔ First-Month Goal: 100 unit sales per month

Long-Term Vision

✔ 6-Month Milestone: Establish brand presence & steady revenue growth

✔ 1-Year Milestone: Profitable & reinvesting in international expansion

Project Timeline & Invesment

A structured process with clear deliverables.

Project Timeline

Phase 1: Brand Identity Development (4-6 weeks)

✔ Logo, typography, color palette, brand guidelines

Phase 2: Website Design & Development (6-8 weeks)

✔ Shopify store setup, UX/UI design, integrations

Phase 3: Packaging & Marketing Assets (4-6 weeks)

✔ Packaging design, social templates, digital collateral

Investment & Pricing

Total Investment: €[Insert Amount]

Payment Structure:

✔ 50% upfront – To begin brand identity work

✔ 25% upon website wireframe approval

✔ 25% upon final launch

This proposal is valid for 14 days from the submission date.

Pricing