How I redesigned UNUM for major app growth.

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Jake Casino
Chiang Mai, Thailand
5 min read
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It looks like everyone else

AI builders pull from the same design patterns. Same hero layouts, same gradient buttons, same stock-feeling sections. That's fine when you're one of five in a category. It's a problem when you're one of fifty. A brand that converts has a point of view — in the copy, the visuals, the rhythm of the page. AI can't give you that because it doesn't know what makes you different. You do.

Subscribe email newsletter (FREE)

It looks like everyone else

AI builders pull from the same design patterns. Same hero layouts, same gradient buttons, same stock-feeling sections. That's fine when you're one of five in a category. It's a problem when you're one of fifty. A brand that converts has a point of view — in the copy, the visuals, the rhythm of the page. AI can't give you that because it doesn't know what makes you different. You do.

Subscribe email newsletter (FREE)

It looks like everyone else

AI builders pull from the same design patterns. Same hero layouts, same gradient buttons, same stock-feeling sections. That's fine when you're one of five in a category. It's a problem when you're one of fifty. A brand that converts has a point of view — in the copy, the visuals, the rhythm of the page. AI can't give you that because it doesn't know what makes you different. You do.

Subscribe email newsletter (FREE)