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The Waitlist Funnel
Start collecting emails while you build your app. For pre-launch SaaS teams.
Before there's a product to show, your waitlist is the entire pitch. Someone hears about what you're building, lands on your site, and in the next few seconds decides whether to hand over their email or close the tab. A pre-launch site that works is designed around that decision and very little else. We build that whole thing for you in Webflow and hand it back ready to run.
AI makes pages. We make funnels.
An AI tool hands you a page in an hour — generic, brittle, fine right up until someone needs to do something on it. A funnel is different: every section sequenced toward one action. We're the layer that comes after the AI draft — the part that makes it convert.
One job: get the signup.
A waitlist funnel has a single conversion event — join the waitlist, get early access. Everything on the page earns that one click. It's lean and fast by design; pre-launch, you don't need ten pages, you need the right few pointed in one direction. So the first question isn't "how many pages?" It's "what's your conversion event?"
The Webflow build and the conversion path, as one thing.
You get the site built in Webflow and the UX/UI conversion path designed — fused, handed over, ready for you to run yourself. We scope the pages your launch actually needs and build exactly those, so you never guess at a page count. Backend and app dev, brand identity, integrations, hosting, and ongoing maintenance sit outside this — those route to a Custom engagement.
Pick a depth. We scope the rest.
Two things set your price: the funnel (the shape — what it converts toward) and the tier (the depth — how much we build and refine). You've got the funnel. Here's the depth:
- Launch — $9,500. You bring the copy drafts; we polish them. One revision round.
- Pro — $20,000. We write the conversion copy from scratch. Two revision rounds.
- Custom. Anything past the standard scope — book a 30-minute call.
Every tier includes two brainstorm meetings — one to set direction, one after the first draft. Add-ons: extra page +$1,250 · extra CMS collection + template +$2,500 · equal-complexity page swaps are free.
An extension of your team.
Enable us when you need us. Need us, you pay us. Don't, you don't. No retainer, no standing fee — you bring us in for the build, we hand it back, you run it. When the next funnel comes, we're here.
A few things before you start.
How many pages do I get? We don't sell by page count — we scope the pages your conversion event needs and build those.
How fast is it? The waitlist funnel is our leanest, fastest build.
Do I have to write the copy? Launch: you bring drafts, we polish. Pro: we write it from scratch.
Can I change a page later? Equal-complexity swaps are free; extra pages are +$1,250.
Outside the scope? Backend, brand, integrations, hosting, or maintenance route to Custom.
Your waitlist is the first real signal people want this. Let's make it effortless for them to say yes.