How I redesigned UNUM for major app growth.

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Jake Casino
Chiang Mai, Thailand
5 min read
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Building a Website Is a Pain in the Ass.

Creating a website can often feel like an uphill battle, filled with unexpected hurdles and frustrations.

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Understanding the Technical Jargon

When you first dive into web development, the sheer amount of technical jargon can be overwhelming. Terms like HTML, CSS, JavaScript, and SEO are just the tip of the iceberg. Each term represents a layer of complexity that can deter even the most determined individuals. It's essential to take the time to understand these concepts, as they form the foundation of your website's functionality and design.

Moreover, the learning curve can be steep. You might find yourself spending hours trying to grasp the basics, only to realize that the more you learn, the more there is to know. This can lead to frustration, especially when you just want to get your site up and running.

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Designing for User Experience

Once you've tackled the technical aspects, the next challenge is ensuring your website is user-friendly. A well-designed website should not only look good but also provide a seamless experience for visitors. This involves understanding your audience and anticipating their needs.

It's easy to get caught up in aesthetics, but functionality should always come first. A beautiful website that is difficult to navigate will drive users away. Therefore, it's crucial to strike a balance between design and usability.

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Content is King

Even the most beautifully designed website will fall flat without compelling content. Crafting engaging and relevant content is essential for keeping visitors on your site and encouraging them to take action. This means investing time in writing, editing, and optimizing your content for search engines.

Remember, your content should speak to your audience's needs and interests. It should provide value and encourage interaction, whether through comments, shares, or purchases.

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