Conversion-focused design & marketing.

Feature Marketing
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Evernote Collaboration Feature Intro. A UX project focused on enabling organic marketing and feature virality. Increased new user growth +0.025 scale.
UNUM Social Media Spots. Marketing and content project focused on capturing content creators in the short-form video feeds.

Hubble Creator Growth Funnel. Focused on increasing app installs and overall user growth. Increased Hubble's user base by 3500%.

UNUM App Store Product Page. Marketing project focused on capturing content creators in the App Store.
Share a note with others and edit together in real time.
Evernote Collaboration Feature Intro. A UX project focused on enabling organic marketing and feature virality. Increased new user growth +0.025 scale.
UNUM Social Media Spots. Marketing and content project focused on capturing content creators in the short-form video feeds.

Hubble Creator Growth Funnel. Focused on increasing app installs and overall user growth. Increased Hubble's user base by 3500%.

UNUM App Store Product Page. Marketing project focused on capturing content creators in the App Store.
Growth UX/UI

UNUM Major App Redesign. Focused on improving usability and brand establishment. Featured as Apple's App of the Day.

Evernote Calendar Experiment. Focused on increasing adoption and engagement for a monetized feature set. Increased subscriptions +10%.

Evernote Capture Library. An ongoing UX/UI project focused on creating components designed simplicity and ease of use.

UNUM Major App Redesign. Focused on improving usability and brand establishment. Featured as Apple's App of the Day.

Evernote Calendar Experiment. Focused on increasing adoption and engagement for a monetized feature set. Increased subscriptions +10%.

Evernote Capture Library. An ongoing UX/UI project focused on creating components designed simplicity and ease of use.
Feature Monetization

Evernote Mobile Calendar Feature Launch. An A/B experiment project testing different modal designs. Increased feature engagement +32%. Learn more →

Evernote Desktop Calendar Feature Launch. An A/B experiment project testing different modal designs. Increased feature engagement +32%. Learn more →

Evernote Upgrade Button. A/B experiment project testing different button design style and placement within the app. Increased subscriptions +0.3 fold.

Evernote Mobile Calendar Feature Launch. An A/B experiment project testing different modal designs. Increased feature engagement +32%. Learn more →

Evernote Desktop Calendar Feature Launch. An A/B experiment project testing different modal designs. Increased feature engagement +32%. Learn more →

Evernote Upgrade Button. A/B experiment project testing different button design style and placement within the app. Increased subscriptions +0.3 fold.